Amity Health — Logo
Amity is a fresh take on primary care. This new identity positions Amity as a contemporary and relatable healthcare option. Long gone are the day of light blue healthcare. With a focus on vibrant colors and lifestyle imagery, Amity differentiates itself in a saturated and boring industry, while maintaining clarity of purpose.
The heart brandmark: no, hearts are not cliché. Okay, maybe a little. I tend to believe in the power of execution. The mark’s shape is just as significant as the gradient and optical-illusion-esque overlapping, which represent the complexity and diversity of an each patient’s health. Beyond the obvious jump from heart to health, the goal of this mark is to act as a distinct symbol for great, reliable healthcare.
