Hitachi Insights — Branding and Social Content
Insights are published articles containing high level overview of the cost and benefit of cloud data storage today. These articles are written by subject matter experts and are a way that Hitachi adds value to their business as consultants in this field. The purpose of this work is to distill the information in the articles into a format small and palatable enough for social media — including Instagram, Twitter and LinkedIn.
We first created a sub brand design system to be used in all Insights related communications. About halfway through this projects retainer we were tasked with creating content in a mixed brand style to be used in broader brand communications. This challenge was welcome and exciting.
